Ways To Save Time When Marketing and Growing Your Business

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Anyone who has ever started or tried to start a business by themselves knows that it is one tough thing to do. You look at your business and say “I could really do a lot more and potentially grow my business exponentially if I had more time.”

With the time that you get from hiring people to work on your business’s social media platforms, hiring people to write blog posts for your website, and having more people to market for you, you can put more efforts into coming up new ideas and collaborating with professionals to help grow your business. You can make better products and services, and even reach more people.  The list goes on and on and it can be mentally draining running your business alone. Well, for those people who want to start a business or have started a business and have only have yourself to bear the burden, I want to share some tips and ideas to help you save time.

I recently figured out the power of the internet and it is truly powerful. It has allowed so many people to become financially free and even become millionaires in little time and with little or no money to start. If you have a business you want to expand or are thinking about starting a business, this article is going to elaborate on some things that will help you save time. There are 3rd party online assistants that can easily become a trusted “for hire” worker for the long term, and many other ways to market your business and save time. When you are running a brick and mortar business, most of the work will have to be done by yourself, but building your online presence and overall popularity can be outsourced to others for cheap.

Finding Help Building Your Business Online

The online world has major influence in how successful businesses become. Whether you have products or services that you are trying to sell, or a website you are trying to build, establishing an online presence is the key to growth. You can only grow your business so much marketing locally or in a certain area. The online world has billions of potential customers and you don’t have to do all the work yourself.

Blogging

First, I believe that it is a good idea to have a website with a blog, whether you are selling products or services. If you are building just a website as a business where you have advertisements and affiliate products, blogging is most essential. Blogging allows you to reach more people and the more you blog and market this content, the more of a chance you have for one of your articles to be read by a potential customer on your site where you sell your products or services.

Now, blogging by yourself can be very time consuming. In order to save time, you can easily go to a 3rd party website that have people willing to write articles for cheap. This will save you a lot of time and it will save you money in marketing. When these people write articles for you, it has a chance to be picked up by search engines, bringing people to your site who will potentially buy your products or services. It’s a great marketing technique and low cost. Here are some sites you can go to that will help you find a potentially great writers for your blog:

Keep in mind that the lower you pay, the worse of a writer you may get, but you can always get the article and tweak it up yourself. In this way you will still be saving time. You also want to make sure the article provides value to your readers, so when you ask someone to write an article for you, you should give specific details on what you want the article to talk about. Always remember to delegate any tasks that you may outsource to others to make sure it is of quality, and be sure that you go over the articles for grammatical and spelling errors.

Here are some things that you want your blog posts to have to make sure people will see you as a professional and want to buy from you:

  • Great, quality content that provides value
  • NO spelling errors
  • NO Grammatical errors

Marketing 

To establish your brand, services, or website, you also need to market your website, blog posts, products, and services on Facebook, twitter, Instagram, LinkedIn, Pinterest and Google plus, which can be done for FREE. You want to have a presence on all social media because this gives you a chance to reach an entirely new audience of potential customers and people who will visit your site.

Setting up these social media pages for your website will allow you to market your websites blog content, relevant information on your site, or content that is in the news. This should be done daily, but this can be very time consuming. So, you can save time by hiring someone to run your pages or by using a site called Hootsuite.com. Hootsuite is platform that has a lot of features to help you manage your social media accounts from one place. It also allows you to schedule messaging, connect with team members, and review analytic reports of your social media accounts. It can be very helpful and help you save a lot of time.

Take Away

Ultimately, you want your business to get to a point in growth where you can subtract yourself more and more from the daily habits that allows your business to sustain itself. This will give you more time to market the business yourself, network with other business professionals, and come up with new ideas for your products, services, and growth of your business. When you have a business where you are doing all the work yourself, it won’t be a very profitable business. You always want to find ways to outsource your work and then delegate the task so that you get it exactly the way that you want it. Outsourcing your work is one of the true keys to power because it gives you super-human like speed and efficiency to get things done.



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I am an entrepreneur, philanthropist, and the founder of DreamsAre4Real.com. As a graduate from Michigan State University, for the past 4 years I have dedicated my life to personal development, studying what it takes to become successful, understanding psychology, and how to stay motivated in order to achieve anything in life. I believe and most certainly have a passion for reaching my full potential, and I want to inspire others to do the same.

Discussion16 Comments

  1. Interesting read Lawrence.

    Personally I just can’t see outsourcing content. Yes it could be better, I am no pro writer, but outsourced content won’t have my personality.

    I can see outsourcing as a big time saver, but for me, content is not something I want to farm out.

    But you have some points, we all should be looking for ways to save time. Only so many hours in the day, right?

    • Killian,

      You are absolutely correct that outsourcing may take away from your personality, but when you can still provide value to readers and have more time to work on your products, services, and reaching out to others, then it could prove very beneficial. One person can only do so much, but that is great if you want to keep your own personality in your work, I commend that. But if you want to grow your business more, I think having others do the work for you will prove beneficial to you and your business.

  2. When it comes to business success, no business owner does it alone. There is always the need to partner with others in all levels – be it with employees, management, shareholders, creditors, or customers. Outsourcing and networking help save time in business. Most successful companies leverage on this!
    I left the above comment in kingged.com where this post was “kingged”

    • You are absolutely correct that the most successful people and businesses leverage on outsourcing and attracting great workers. If anyone wants to grow their business, you have to have find others who are willing to work with and for you because you alone can only do so much. One of the keys to true power and wealth is getting others provide value to you and your company, allowing you more time to venture out into other projects.

  3. Hi Lawrence,

    Hi Tried Hootsuit once but find it very confusing and gave it up. It’s a bit frustrating when you even pay for a tool that’s supposed to help you with time saving but it actually takes you more time to even figure it out, but that’s just me.

    I would warn people against cheap content though, because more time than not you’ll get what you’re paying for 🙂

    Great article.

    ~Sylviane

    • Yes, Hootsuite can be confusing, but can be quite easy after you get the hang of it. Also, cheap content is the worst thing you can possibly have on your site. You may have a blog, but when people read content with grammatical and spelling errors that doesn’t provide value to them, it will discredit you and your business. I suggest hiring professional writer if you have the money, if not then get moderate articles and alter them yourself.

  4. Hi Lawrence,

    There is no getting around it, great online marketing takes time, energy and work. You’ve done a great job laying out how you can use tools to make it easier.

    One thing I’ve noticed over the years is that many business owners, entrepreneurs and marketers are just not organized and don’t have a plan. For a lack of a better expression they are winging. It had one business owner tell me he couldn’t find tools to help him.

    I said to him; “Really? You don’t have access to a pen/pencil and paper and you can’t take the time to organize yourself?”

    If you have a plan and develop a system it makes it dramatically easier on time as well and when you do discover the tools it makes it even better because you can figure out how to make them work into your system.

    Great post Lawrence and I hope you have an awesome week!

    ~ Don Purdum

    • Yes, great online marketing takes time and energy, so outsourcing can dramatically help you in this.

      You are absolutely correct in that a lot of people don’t have a clear vision for what they want and how they are going to go about achieving it. This simple things is hindering a lot of people from reaching success. Once you get a clear vision, everything becomes easier to obtain. Thanks for bring that point up!

  5. Outsourcing those tasks that don’t motivate you is a really great way to save time. It is much better to use your time doing what you’re absolutely great at as opposed to trying to do it all by yourself.

    Thanks for sharing this piece Lawrence

    • Yes, that is what the most successful people do! You can’t be great at everything, so why not hire someone who is great at what your not. In this way, your business will be most efficient.

  6. Hi Lawrence,

    I think Goal setting, Proper plan, proper Work distribution, Team Work, Marketing plan and most important time duration are the key things to set up or develop any business including online.

    In today’s world website or blog are having very large significance on business. They are the medium through which one connects with global world. Like any physical store they are the place where one can sell his product or give service to customer. Like you said if one is not comfortable to set up website/blog there are many freelancer available to do this task.

    Social media helps us to reach the wider audience. They are the one of the best marketing tools. Hootsuite.com or paid marketing on social media website can save our time.

    • You are correct. I also think that goal setting and proper planning is the most important things to building your business online.

      Social media and internet marketing does help your business to reach a larger audience, well beyond than the scopes of marketing offline. But, in order to be successful as marketing online you have to put in the work and know how to effectively market. The BEST way to market online in my opinion, is to give FREE value to your audience on a regular basis. This can be in the terms of products, services, or just information.

  7. Hey Lawrence,

    One thing that I have to say is “Thank God for the internet”…. it has made growing a business much more convenient for us all!

    Now one misconception that I thought when I first got on the internet was that it was going to be easier to grow a home business. That was far from the truth, but I would say it would be easier to work smarter than it would be offline.

    But in order to work smarter, you have to develop a plan with goals and subgoals. In order to get the subgoals you have to go through the experiences of trial and error although marketing itself is a never-ending process.

    But the more you execute your plan, the easier it would get and of course it will be time consuming at first. But once you get familiar with the tools that are out there like hootsuite, then you’ll be able to focus more on other things that will also matter!

    Thanks for sharing Lawrence! I hope you’re having a great week!

    I found your post on kingged.com under the category of internet marketing
    http://kingged.com/ways-to-save-time-when-marketing-and-growing-your-business/

    • Yes, I think the internet is a powerful tool that can most definitely help you to work smarter and reach a lot more people.

      It would not be an easy thing to grow your business on the internet now because there is so much competition, but not using it to grow your business is ludicrous in my opinion. Also, yes you have to have a plan and set goals or it will not work as well for you as you would imagine. With the competition and online users growing, you have to know how to effectively market to your target audience and provide value like no other. Like you said, the more you have a plan and execute it, the easier it will get.

  8. Hi Lawrence!

    Great post on the topic man!

    I agree with you – learning how to save time and maximize your time, are important keys to building a successful business.

    Time is the most precious and valuable thing we all own. There are no refunds on that!! lol

    You shared some great tips here. Outsourcing is the best and smart way to take steps towards your goals online very fast. Leaving the tasks you don’t really want to do, or are very passionate about, to those who like to do it, will just give you good peace of mind.

    And when you free yourself from the tasks you don’t really like doing, you have more time to focus on what you REALLY like doing and things you are really passionate about!! 🙂

    As you scale up building your online business, outsourcing the right tasks to the right people, is essential and important, for sure!!

    Thanks for sharing this valuable info with us!

    Have a great week! 😀

    • I am glad that you agree on the topic. You don’t want to do things that you are not passionate about all your life. The best thing about a business that you own and have created, is that when you start really making money, you can hire others to do the work for you. I think this is the goal of many people who leave a job. You cant hire someone to do the work for you at a job, you have to be the one performing all the duties. A business can be more profitable for you because you can use other people as leverage to make you more money and save you more time.

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